This is part of a collection of case studies that focus on creative charging solutions for EV drivers in multifamily housing. For more information and the full collection, visit our Charging Solutions for EV Drivers in Multifamily Housing hub.
Challenge
Public charging is often more expensive than home charging and requires smart location siting to ensure it can serve drivers’ needs. How can public charging be affordable and convenient for drivers dependent on public infrastructure to get a charge?
Objectives and solutions
Shell Recharge’s Volta EV Charging Network has over 2,000 stations across the country, which typically are available at no cost to an EV driver. Volta installs and manages its Level 2 chargers, which are equipped with a universal connector to ensure that any EV can use its network.
Not only are Volta chargers free, but they’re also generally installed in easily reachable locations. Whole Foods is an example of this; the chain hosts at least 37 Level 2 Volta chargers in their parking lots across the country. This allows for EV drivers around the country to top up their battery level while getting groceries they need.
Volta chargers exist at locations like this nationwide, enabling convenience in public EV charging. Lindsey, an EV driver in Texas, provided one example of this in her life. “I absolutely love when a Volta charger is free at the ice rink, so I can top up while I’m practicing. I don’t have a charger at home, so I have to rely on public chargers for all my power needs. The Volta chargers save me time and are conveniently located at a place I already visit once a week.”
Volta’s free-of-charge service can exist because of the business model it uses. The chargers feature digital screens that display advertisements. As long as Volta can make revenue from advertisements, then they can offer their charging at no cost to the driver.
Elements for Success
- The most appealing feature of the Volta charging network is that many of its chargers are free to the driver. Volta explored creative revenue paths with its chargers, which allow it to generate revenue without the driver having to pay for charging.
- Beyond the cost, the chargers are available at convenient locations that can fit into a consumer’s routine. By focusing on places that EV drivers are going to be anyway – such as a grocery store – Volta is making their chargers accessible.
References
Recap:
Average charging cost: Free!
Charging type: Public
Problem addressed: Access, Cost
Solution type: Technology
