For Dealers & Manufacturers
We offer in-person and web-based electric vehicle dealer training, plus tools for dealers to confidently sell EVs and to support the specific needs of EV customers.
PlugStar EV Vehicle Sales Training includes:
- Fundamentals of EVs as a product category
- EV charging basics
- Nationwide and local EV incentives
- Utility rates and EV programs
- PlugStar tool tutorial and setup
- EV sales best practices
PlugStar Benefits
- Priority listing for certified dealers on PlugStar.com
- Ongoing support: Phone and email helpline for you and your customers
- Sell with more confidence
- Deliver a better customer experience
- Individuals can become a PlugStar Certified EV Specialist while dealers can become a PlugStar Certified Dealership
- Priority dealer opportunities to participate in Plug In America’s ride-and-drive events, which provide face-to-face interactions with potential customers
PlugStar trained sales staff sell 4 times as many EVs as untrained sales staff
EV dealerships and retailers can access the PlugStar EV Specialist Training through in-person classes and/or online on-demand courses.
Have one of our EV experts visit your dealership for in-depth, in-person training, or sign up for the on-demand online training, which consists of five modules and quizzes and takes approximately two hours to complete.
Apply for the PlugStar Training Today
Whether online or in-person, the PlugStar training will empower your dealership sales staff to sell EVs more confidently with answers to crucial questions about EV technology, battery, charging, range, and incentives while building trust with customers and increasing EV sales.
If two or more salespeople in your dealership complete the PlugStar training, your store will:
- Become PlugStar certified, which allows you to use the certification mark on your website, in emails, and in-person to signify your dealership’s EV expertise
- Get priority listing on the Dealer page on PlugStar.com, which consumers visit during the car buying process
- Have access to training resources
- Be enrolled in PlugStar newsletters for the latest news and updates, such as changes to the federal tax credit
- Obtain additional support through our EV Support Program
Submit your application for the PlugStar program. No initial payment is required.
Questions?
Email us at dealers@pluginamerica.org to learn more about the PlugStar training and certification program. We’re here to answer your questions and guide you through the process.