There are lots of things to consider when buying a car—especially an electric car.

That’s why Plug In America introduced PlugStar to make shopping for an electric vehicle (EV) simple, with electric vehicle dealer training, plus tools and helpline support for consumers, dealers, electric utilities, and many others.

PlugStar Logo

Visit PlugStar.com

For Consumers


PlugStar.com

Our integrated website contains a wealth of resources for EV shoppers:

  • See which EV models and home chargers are the best match for you
  • Get equipped for charging at home
  • Find qualified electricians for home upgrades and charger installation
  • Discover incentives that make buying an EV more affordable than ever
  • Connect with PlugStar Trained and Certified EV dealers
  • Find charging for on the go and how much you can expect to pay

Visit PlugStar.com

EV Support Program

Our team of EV experts at Plug In America is available by phone or email to answer your EV-related questions.

Email: support@pluginamerica.org or Phone: 1 (877) 348-3571

Get Support

For Consumers


PlugStar.com

Our integrated website contains a wealth of resources for EV shoppers:

  • See which EV models and home chargers are the best match for you
  • Get equipped for charging at home
  • Find qualified electricians for home upgrades and charger installation
  • Discover incentives that make buying an EV more affordable than ever
  • Connect with PlugStar Trained and Certified EV dealers
  • Find charging for on the go and how much you can expect to pay

Visit PlugStar.com

EV Support Program

Our team of EV experts at Plug In America is available by phone or email to answer your EV-related questions.

Email: support@pluginamerica.org or Phone: 1 (877) 348-3571

Get Support

For Dealers & Manufacturers


We offer in-person and web-based electric vehicle dealer training, plus tools for dealers to confidently sell EVs and to support the specific needs of EV customers.

PlugStar EV Vehicle Sales Training includes:

  • Fundamentals of EVs as a product category
  • EV charging basics
  • Nationwide and local EV incentives
  • Utility rates and EV programs
  • PlugStar tool tutorial and setup
  • EV sales best practices

PlugStar Benefits

  • Priority listing for certified dealers on PlugStar.com
  • Ongoing support: Phone and email helpline for you and your customers
  • Sell with more confidence
  • Deliver a better customer experience
  • Individuals can become a PlugStar Certified EV Specialist while dealers can become a PlugStar Certified Dealership
  • Priority dealer opportunities to participate in Plug In America’s ride-and-drive events, which provide face-to-face interactions with potential customers

PlugStar trained sales staff sell 4 times as many EVs as untrained sales staff

Online training

Plug In America offers an on-demand version of its introductory EV sales course. The online training consists of five modules with accompanying quizzes that takes approximately 2 hours to complete. Have your dealership sales staff take the course to earn the title of PlugStar EV Specialist and your dealership will become a PlugStar Certified Dealership. More information can be found within the links below.

On-demand PlugStar EV Specialist Online Course

Please contact dealers@pluginamerica.org with any questions.

Certification training

In select markets, Plug In America offers certification in EV sales for members of your sales team through our PlugStar EV Specialist Course. The course includes content covered in the Basic Course plus regionally tailored instruction on the topics outlined above.

Application for PlugStar Certification Training

Interested in PlugStar Certification training and want to learn more? Contact us at dealers@pluginamerica.org.

For Dealers & Manufacturers


We offer in-person and web-based electric vehicle dealer training, plus tools for dealers to confidently sell EVs and to support the specific needs of EV customers.

PlugStar EV Vehicle Sales Training includes:

  • Fundamentals of EVs as a product category
  • EV charging basics
  • Nationwide and local EV incentives
  • Utility rates and EV programs
  • PlugStar tool tutorial and setup
  • EV sales best practices

PlugStar Benefits

  • Priority listing for certified dealers on PlugStar.com
  • Ongoing support: Phone and email helpline for you and your customers
  • Sell with more confidence
  • Deliver a better customer experience
  • Individuals can become a PlugStar Certified EV Specialist while dealers can become a PlugStar Certified Dealership
  • Priority dealer opportunities to participate in Plug In America’s ride-and-drive events, which provide face-to-face interactions with potential customers

PlugStar trained sales staff sell 4 times as many EVs as untrained sales staff

Online training

Plug In America offers an on-demand version of its introductory EV sales course. The online training consists of five modules with accompanying quizzes that takes approximately 2 hours to complete. Have your dealership sales staff take the course to earn the title of PlugStar EV Specialist and your dealership will become a PlugStar Certified Dealership. More information can be found within the links below.

On-demand PlugStar EV Specialist Online Course

Please contact dealers@pluginamerica.org with any questions.

Certification training

In select markets, Plug In America offers certification in EV sales for members of your sales team through our PlugStar EV Specialist Course. The course includes content covered in the Basic Course plus regionally tailored instruction on the topics outlined above.

Application for PlugStar Certification Training

Interested in PlugStar Certification training and want to learn more? Contact us at dealers@pluginamerica.org.

For Utilities & Stakeholders


PlugStar can help your organization meet its consumer and dealer engagement needs or help your staff improve its understanding of EVs and the distinct needs of EV customers. To increase the number of EVs on the road in your area, our turn-key electric vehicle dealer training includes dealer recruitment, in-person training sessions, and print and web-based training, tools and resources for dealerships.

Benefits of the PlugStar program for utilities and stakeholders include:

  • A ready pool of trusted dealers willing to market utility programs
  • A brand-neutral EV shopping website featuring integrated utility information and connection to manufacturer and PlugStar Certified EV dealers
  • Easy-to-use printed and online resources for dealers
  • Options for EV website development, branding, co-branding, and customization
  • Listings of local EV outreach events
  • Dealer and customer insights with online analytics
  • Helpline support for dealers and their EV customers

To learn more, contact us at dealers@pluginamerica.org.

EV drivers and our own utility employees continued to tell me of their poor EV buying or leasing experiences. Even our CEO was steered toward a gas car. We partnered with Plug In America to launch the nation’s first EV dealership certification curriculum in which 12 dealerships from seven automakers were trained. We could not have been more pleased by these impressive results!

April Bolduc, EV Customer Engagement Manager for San Diego Gas & Electric

For Utilities & Stakeholders


PlugStar can help your organization meet its consumer and dealer engagement needs or help your staff improve its understanding of EVs and the distinct needs of EV customers. To increase the number of EVs on the road in your area, our turn-key electric vehicle dealer training includes dealer recruitment, in-person training sessions, and print and web-based training, tools and resources for dealerships.

Benefits of the PlugStar program for utilities and stakeholders include:

  • A ready pool of trusted dealers willing to market utility programs
  • A brand-neutral EV shopping website featuring integrated utility information and connection to manufacturer and PlugStar Certified EV dealers
  • Easy-to-use printed and online resources for dealers
  • Options for EV website development, branding, co-branding, and customization
  • Listings of local EV outreach events
  • Dealer and customer insights with online analytics
  • Helpline support for dealers and their EV customers

To learn more, contact us at dealers@pluginamerica.org.

EV drivers and our own utility employees continued to tell me of their poor EV buying or leasing experiences. Even our CEO was steered toward a gas car. We partnered with Plug In America to launch the nation’s first EV dealership certification curriculum in which 12 dealerships from seven automakers were trained. We could not have been more pleased by these impressive results!

April Bolduc, EV Customer Engagement Manager for San Diego Gas & Electric

Our Experience and Impact


The program has trained over 1,000 dealer and manufacturer sales staff from more than a dozen automakers coast-to-coast with proven results, including large across-the-board increases in salesperson competence and confidence in all EV sales training topics. On average, trained sales staff sell four times more EVs than their untrained counterparts.

Customers rate PlugStar dealers an average of 4.6 out of 5 stars for dealer satisfaction, compared to just 3.5 out of 5 stars for other dealers. Customers are also twice as likely to give PlugStar dealers their highest satisfaction rating compared to other dealers.

Download our Evaluation Report

Our Experience and Impact


The program has trained over 1,000 dealer and manufacturer sales staff from more than a dozen automakers coast-to-coast with proven results, including large across-the-board increases in salesperson competence and confidence in all EV sales training topics. On average, trained sales staff sell four times more EVs than their untrained counterparts.

Customers rate PlugStar dealers an average of 4.6 out of 5 stars for dealer satisfaction, compared to just 3.5 out of 5 stars for other dealers. Customers are also twice as likely to give PlugStar dealers their highest satisfaction rating compared to other dealers.

Download our Evaluation Report

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