Paul, a lifelong environmental advocate, co-founded Plug In America in 2005 to galvanize support and advocate for the manufacture of electric vehicles and plug-in hybrids to reduce America’s dependence on petroleum, boost America’s economy and improve the global environment. Paul helped create DontCrush.com, Plug In America’s predecessor, a grassroots group that single-handedly prevented some 1,000 production EVs from being destroyed by the auto companies that manufactured them. His work with both groups has included campaign strategy, research, planning and execution. He is among the key figures featured in Who Killed the Electric Car? the 2006 documentary distributed by Sony Pictures Classics, and consulted for the follow up, Revenge of the Electric Car.