Plug In America Unveils Updated Brand Identity, Refreshed Website

The nonprofit powerhouse that provides educational programs about electric vehicles (EVs) and advocates for equitable policies that advance EV adoption launched its rebranded website, featuring a new corporate mark and improved navigation to enhance the visitor experience.  

LOS ANGELES, CA (March 22, 2023) – Plug In America, a national nonprofit that is accelerating the shift to electric vehicles, revealed a new brand identity reflective of today’s vibrant EV market and the organization’s evolution from its founding in 2008.

Plug In America logoThe new logo’s energetic colors, line work and active typography work together to invoke dynamism and movement. Curved lines loosely form the outline of a car, while an orange lightning bolt in the middle of the car represents how an EV is powered.

“As our society enters a new phase of the EV adoption lifecycle, our organization needed a modern logo that mirrors the quickly evolving EV landscape—one that isn’t just about the present, but about the future, too,” said Joel Levin, Plug In America’s executive director. “We advocate for the shift to electric today so we can all enjoy a healthier tomorrow with minimal climate disruptions.”

Beyond introducing a sophisticated dark blue in the new mark dubbed “grounded navy,” the organization introduced “electric orange” and “charged blue” as complementary accent colors.

Plug In America also launched the latest version of its organization’s website, The new site spotlights a different structure, with more intuitive page organization and faster ways for people to find the information they are seeking.

“We hope visitors find this site much easier to navigate,” Levin said. “And we hope it more clearly communicates the breadth of what we do. From educating consumers and car dealers about tax credits to advocating for equitable policies so no one is left behind in this transition, we provide a large amount of support to anyone who has questions about the electric driving experience.”

Plug In America partnered with the creative agency Kaptiv8 out of Athens, GA, for the branding and website project.

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About Plug In America

Plug In America is the nation’s leading nonprofit organization dedicated to accelerating the use of plug-in electric vehicles in the United States. Formed in 2008, Plug In America provides practical, objective information to consumers and dealerships about EVs through various programs, including National Drive Electric Week, Drive Electric Earth Day,, and other public outreach events. With our coalition of plug-in vehicle drivers, policy experts and technical advisors, our expertise represents the world’s deepest pool of experience in driving and living with plug-in vehicles. We drive electric. You can too. Learn more at

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