No Cost EV Sales Training – Become e-Star Qualified

Plug In America is targeting the greater Boston region for a series of electric car showcase events during National Drive Electric Week (NDEW) from 9-17 September. Volunteers and community stakeholders host the showcase events. This year, with special funding from the U.S. Department of Energy, Plug In America and its Massachusetts state agencies and Clean Cities partners aim to get more people behind the wheel of the latest electric cars available to consumers in the Northeast.

The choice of Boston, including the Route 128 Tech Corridor, is designed to support the launch of Plug In America’s “e-Star” qualified electric vehicle (EV) dealer program. As part of the program, participating dealerships select members of their sales team to serve as electric car experts or “EV geniuses.” Plug In America then equips these experts with additional training, tools and resources to make selling electric cars easier and to simplify the consumer shopping and purchase experience. To that end, the e-Star program establishes prearranged pricing with e-Star dealers. It also ties in multiple incentive streams from automakers, dealers, state agencies and other sources – that taken together can represent significant savings for electric car buyers.

The e-Star EV dealer program is unique in that it was designed by dealers for dealers through the active contributions of Plug In America’s Dealer Advisory Committee, itself comprised of some of the nation’s top EV sales experts. The open application period ends August 31. EV sales training is open to all dealers and will be held in Westborough, Massachusetts September 6 to prepare EV geniuses for the series of electric car showcase events that launch with National Drive Electric Week on September 9. Several Boston area communities – including Belmont, Braintree, Cambridge, Wilmington and Plymouth – will host ride and drive events where visitors can experience the thrill of electric driving.

Click Here to enroll in the program or contact dealers@pluginamerica.org for more information.

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