Inspired by her passion for sustainability and environmental justice, Pam Frank has found a calling in advocating for EV policies in New Jersey. 

She got her first EV, a bright orange Chevy Bolt, in 2017 and says she enjoys how it is quite the conversation starter. Frank is working on an e-mobility project in Trenton, NJ to bring charging infrastructure and EVs to an economically underprivileged city. The project, which will begin with an EV car share program and will later incorporate an EV ride-sharing program, is a positive way to increase access to EVs for all New Jerseyans and provide a sustainable mobility solution to underserved communities.

Furthermore, she worked on passing a law in 2020 which allocated $300 million dollars towards rebates for EVs, with up to $5,000 per EV—the highest of any state in the country. This incentive will support New Jersey’s goal, established in the same law Frank advocated for, to reach 330,000 EVs on the roads by 2025. 

Currently, she is the CEO of ChargEVC, where she works with a coalition of stakeholders from many industries on supporting EV policies and programs in New Jersey. 

In conversation with Frank, she shares her understanding of how to successfully advocate for EVs using coalition politics, the dynamics and interplays of power for decision-makers, and the essential role we must play as EV drivers and consumers in supporting EV policies.