Dealer Program

The eStar dealer program elevates auto dealership’s electric car expertise and sales capabilities. We want every plug-in buyer to have an exceptional ownership experience – one they can’t wait to share with their friends, family and co-workers. To meet this need, Plug In America has launched the eStar program to connect car shoppers with dealers specially trained and equipped to meet the distinct needs of electric car buyers.

Current Programs

Are you a dealership in one of these metro areas? Click APPLY NOW above to enroll in the eStar program!

No eStar Programs in Your Area?

Tell us about your dealership and we will add you to our interest list.

Program Benefits

The eStar EV dealer programs supplement and extend factory training to equip new car dealers with best practice training, tools and support to understand and close electric car customers. Program benefits include:

The eStar program is no cost EV training that goes beyond what the factory offers

Your eStar dealer account will provide you a one-stop website for ALL incentives that can be shared with your EV customers

We connect customers ready to buy directly to eStar dealers, including customer leads from National Drive Electric Week and other promotional events

Your dealerships sales associates can receive additional spiffs from sales of home charging equipment and solar systems

Your dealership will be featured as an eStar dealer on Plug In America, DriveGreen* and partner sites

The top-performing eStar dealers will receive recognition through our Gold, Silver and Bronze levels, along with special news articles

It all comes down to sales. The eStar program instills sales staff with the confidence to support EV customers while ensuring dealers meet their business objectives

Dealer Eligibility

Plug In America invites applications from all licensed and factory-certified EV dealers in our active metro areas. Dealers applying for enrollment in one of our current eStar programs must be able to commit to the following:

Factory Certified
EV Dealer

Assign 2 Sales Staff as EV Specialists

Complete eStar

How Can I Get Involved?