Introducing the Drive Electric and eStar Qualified EV Dealer Programs

***Now calling Boston metro area Dealers***
Click  the Dealer Registration link above or APPLY NOW at the bottom of this page to enroll in the Boston area eStar pilot

Are you a San Diego, CA teacher or first responder?
CLICK HERE to find out if you’re eligible for the $1,000 SDG&E EV Rebate

What are the Drive Electric and eStar Qualified dealer programs?


Training, Tools and Resources for Plug-in Dealers

We want every plug-in buyer to have an exceptional ownership experience – one they can’t wait to share with their friends, family and co-workers. To meet this need Plug In America is launching an exciting new initiative to connect car shoppers considering the switch to an electric alternative with dealers specially trained and equipped to meet their electric driving needs.

The Drive Electric and eStar Qualified EV dealer programs supplement and extend factory training to equip new car dealers with best practice training, tools and support to understand and close electric car customers. Program benefits include:

  • No cost EV training that goes beyond what the factory offers
  • A one-stop website for ALL incentives that can be shared with your EV customers
  • Customer leads from National Drive Electric Week and other promotional events
  • Additional spiffs from sales of home charging equipment and solar systems
  • Featured listings on Plug In America, DriveGreen* and partner sites
  • Recognition for top-performing dealers

We instill sales staff with the confidence to support EV customers while ensuring dealers meet their business objectives.

Our San Diego pilot is already off the ground. We’ve trained over a dozen dealers representing BMW, Chevrolet, Ford, Kia, Mercedes-Benz / smart and Nissan. Here’s what some participants have shared:

“Very informative and goes over all the different angles and incentives, etc. for selling an EV.”

“Very helpful information that makes a salesperson credible.”

“The class was great, we’ve used the information to close a few more deals and it’s been very helpful.”

“Presented well. Practical.”

“I would like to see more employees attend.”

Boston will be the second market to pilot this first-of-its kind program to connect car shoppers with qualified EV dealers. Initial EV sales training is set for September 6th – just in time for National Drive Electric Week September 9-16th. Several Boston area communities will host ride and drive events where visitors can experience the thrill of electric driving.


Plug In America invites applications from all licensed and factory-certified EV dealers in the greater San Diego and Boston metro areas. Dealers applying for enrollment in one of our pilot programs commit to designating at least two seasoned salespeople to serve as EV product specialists and customer advisors or “EV geniuses.” Dealers also agree to prearranged pricing on the EV models they sell and to furnish this information – as well as monthly EV and vehicle sales totals – to Plug In America at the beginning of each calendar month for the duration of the program.

Meet our San Diego Drive Electric EV Dealers


BMW of Vista
1715 Hacienda Dr
Vista, CA 92081
Corey Hayward(917) 833-7141
Justin Crites(760) 715-0201
Stephen Kang(760) 305-5717
Kearny Pearson Ford/Kearny Pearson Kia
303 Clairemont Mesa Blvd
San Diego, CA 92111
Bill Bayne(858) 715-3404
Fred Sicignano(858) 560-5544
Mossy Ford San Diego
4570 Mission Bay Dr
San Diego, CA 92109
Pedro Ramos(317) 607-7263
Mercedes-Benz of San Diego and Smart Center San Diego
4750 Kearny Mesa Rd
San Diego, CA 92111
Sean Farrell(858) 395-3695
Nicolete Paiva(858) 223-4121
Weseloh Chevrolet/Weseloh Kia
5335 Paseo Del Norte
Carlsbad, CA 92008
Adan Salas(760) 717-3722
Eddie Binder(760) 438-1001
Justin Brown(619) 302-9568
Robert Sozzani(760) 505-5180
Danny Costido(760) 521-1906
John Randall(760) 855-0783
Curtis Cheely(949) 350-3262
Jose Cardoso(415) 375-1507
Miles Padberg(425) 791-5025
Kyle Weseloh(760) 438-1001
Chip Davis(760) 822-7878
Scott Baranauskas(760) 331-3633
BMW of Escondido
1557 Auto Park Way
Escondido, CA 92029
Gary Cameron(760) 291-2816
Pierre Babayan – (760) 745-3000
Hoehn Motor Mercedes
5475 Car Country Drive
Carlsbad, CA 92008
Kelsey Wang(760) 715-0001
Michael Lopez(760) 583-5138
Mossy Nissan Kearny Mesa
8118 Clairemont Mesa Blvd
San Diego, CA 92111
Butch Peachy(858) 245-9836
Peter Fletcher(775) 232-9236
Mark Alcaraz
Mossy Nissan Poway
14100 Poway Rd
Poway, CA 92064
Joey Costales(858) 602-6141
Luca Mellana(757) 386-3524
Victor Ballestreros(858) 668-3600


How Can I Get Involved?