Position: Marketing Manager
Location: Remote in U.S.

Love electric vehicles? Want to change the world? Come join us at Plug In America, the nation’s leading nonprofit organization dedicated to accelerating the adoption of plug-in electric vehicles (EVs) in the United States. Plug In America is a growing 501(c)(3) involved in our nation’s shift to EVs. Our dynamic team includes passionate professionals, consultants, and volunteers who work on programs focused on education, advocacy, and research.

Plug In America seeks an enthusiastic professional with excellent communications and marketing skills and an affinity for advancing EV adoption. In this new role, you will report to the director of communications and marketing, have the potential to manage one staff member, and support stakeholders across the organization. The ideal candidate will be willing to take direction, show initiative, and work independently on projects in a dynamic environment.

The communications and marketing department is critical to helping other departments succeed with their deliverables while also managing its own projects.

Job Description

  • Serve as the lead on a multiyear paid digital EV education campaign centered around videos and collateral/infographics. This will involve, among other things, interviewing EV drivers about their experience, selecting candidates for video testimonials, and managing any vendors related to the campaign.
  • Regularly track key metrics for funders and projects to ensure we are on target and can fulfill reporting obligations, whether monthly, quarterly, or annually
  • Write or contribute to marketing emails that provide EV education, recruit volunteers, promote our two national event campaigns, and fundraise
  • Utilize video editing software and graphic design tools to create engaging, creative communication materials
  • Ensure all communications reflect diversity, equity, and inclusion
  • Oversee Plug In America’s social media presence, which is becoming a vital tool in reaching audiences unfamiliar with EVs
  • Assist with the organization’s websites using WordPress and custom content management systems
  • Manage paid social media and search engine campaigns to educate distinct audiences about the benefits of driving electric and available incentives
  • Oversee monthly marketing reports
  • Other administrative and program support, as needed

Required Qualifications

  • Bachelor’s degree and at least 5 years of marketing or communications experience, or documented development of these skills
  • Strong video communication skills, including video creation, editing, execution, and directing
  • Excellent oral and written communication skills. The manager will be expected to produce a range of communication products that reflect the organization’s voice and require little or no additional editing.
  • Experience with social media scheduling and monitoring using tools like Buffer or Hootsuite and experience running social media campaigns
  • Experience with digital marketing strategy and approaches using a mixture of channels
  • Experience using graphic design software (i.e. Canva, Photoshop) to create well-formatted, polished documents and other promotional materials
  • Experience using MS Office and Google Suite of online tools
  • Demonstrated organization and time management skills, and ability to work effectively with  deadlines
  • Team player with a strong work ethic and desire for continuous learning
  • Meticulous attention to detail
  • Affinity for electric cars

It’s a plus if you have:

  • Spanish language proficiency
  • Google Analytics and AdWords proficiency
  • Basic SEO knowledge
  • Experience working with WordPress and HubSpot
  • Experience with a project management tool like Trello or Asana
  • Six months experience driving a plug-in vehicle

Plug In America is an equal-opportunity employer and welcomes all candidates’ applications.

Salary

The salary range for this position is $75,000-$85,000 per year, commensurate with experience, skills, and geography. This position is classified as exempt.

Benefits

  • Group medical, dental and vision insurance
  • Vacation accrual starts at 15 days annually and increases to 20 days at 3-year anniversary
  • Sick leave at 10 days per year to care for yourself, a family member or others as permitted by law
  • Paid holidays: 11 specific and 2 floating
  • Bereavement Leave: up to 3 paid days off and 2 unpaid days off for a total of 5 days off for the death of a family member
  • Voluntary 403b plan via Vanguard; up to 5% salary match after an introduction period and vesting in 3 years
  • A one-time reimbursement of up to $1,000 towards the purchase of an electric vehicle at the ED’s discretion; additionally, a monthly benefit of up to $100 towards the financing cost of an electric vehicle
  • And more

Location

Plug In America is located in Los Angeles; this position is eligible to work remotely. Candidates should expect to travel to Los Angeles at least once a year.

Application Process

Applications must include a resume, a writing, or design sample (PDF files preferred), and multiple video clips as examples of your work. Cover letters are optional but appreciated. Apply through Insperity through June 14, 2024.

Interview Process

There will be a short screening, and qualified applicants will be asked to complete a skills demonstration exercise that should take no more than 30 minutes, followed by a one-hour interview with the communications and marketing director and a 30-minute panel interview. Thank-you notes after interviews (not the screening) are highly valued.

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